Beyonce Will Renew His Signature With Adidas.
According to ESPN, Adidas has signed a contract extension with singer Beyonce (Beyonce). Beyonce also called the renewal contract "lifelong cooperation".
The two sides renewed their cooperation, including the signing of shoes, exclusive clothing and the launch of the women's sports fashion brand IvyPark.
In 2016, Beyonce launched the IvyPark with the Philip Green, the British fashion brand Topshop company (Philip).
Later, because of Green's sexual harassment scandal, Beyonce decided to buy another half of the company's shares and operate independently.
In addition to Beyonce, Adidas has a large number of singers like Kanye West (KanyeWest).
In recent years, the Yeezy series jointly built by Adidas and West is very popular.
Adidas also hopes to create a bomb break in sports and recreation by working with Beyonce.
Source: lazy bear sports writer: Zhuang Kunchao
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