French Luxury Group Kering Annual Report: Gucci Still Contributes The Most

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Less than P, 2013, sales of luxury goods increased by 7.2%, of which Gucci was still the largest flagship brand, with 3 billion 561 million euros in luxury sales of 6 billion 470 million euros.

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< p > France's second largest luxury group, < a href= "www.sjfzxm.com/news/index_c.asp" > Kering < /a > (Kai Yun), released its 2013 annual report on Friday. Its three major luxury brands Gucci (Gucci), Bao butterfly (Bottega Veneta) and Yves Saint Laurent (Yves Saint Saint) last year's sales revenue increased by 2.2%, 13.8% and 21.6% respectively. In the off-season of luxury goods market, niche luxury brands grew strongly.

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Less than P, 2013, sales of luxury goods increased by 7.2%, of which Gucci was still the largest flagship brand, with 3 billion 561 million euros in luxury sales of 6 billion 470 million euros.

However, the growth rate of Gucci has been showing signs of weakness. In the fourth quarter of last year, its comparable sales increased by 0.2%, down from 0.8% previously expected, and its growth rate was the lowest since the third quarter of 2009.

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< p > however, Bottega Veneta and Yves Saint Laurent, which are consistently regarded as small brands less than a href= "www.sjfzxm.com/news/index_f.asp" > luxuries < /a >, are beginning to exert their strength.

In 2013, BV's year-on-year sales increased by 13.8% over the same period last year, of which the third quarter increased by 15.8%. In the Chinese market, a new Chinese name was used to create the brand image.

The sales of the third brands, YSL, increased by 21.6% year-on-year, replacing BV, becoming the fastest growing brand in Kai Yun, and the fourth quarter grew by 42%, which far exceeded the 12% increase in the third quarter.

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Wang Hua, director of China P, France's Marseilles business school, said in an interview last year that the luxury brands will shrink to varying degrees by the Chinese government's emphasis on controlling high-end consumption, while some of the small luxury brands can develop rapidly in this process.

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< p > the fact seems to be true.

Gucci originally planned to open 10 new stores in China in 2013. In fact, the company has not yet opened up. In the past year, Gucci has maintained its brand attractiveness through raising prices and tightening up the < a href= "www.sjfzxm.com/news/index_cj.asp" > sales channel < /a >, especially in the Asian market. Brand positioning has been improved step by step, while YSL has increased three times to the store's investment, and the global direct store has increased by 26. Meanwhile, the existing stores have been comprehensively reformed and the advanced customization business has been successfully restored.

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