Wanda Nu Single Store Innovative Mode Popular

After more than ten years of wind and rain, the sports leisure footwear industry in China has already formed a certain brand competition pattern. However, the competition is still very intense, competing for limited survival and development space for P.

For sports and leisure shoes and clothing enterprises, in order to break through difficulties, in addition to actively strengthening the product system and accumulating brand market as soon as possible, channel change is also the top priority in creating new competitive advantages.

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< p > in "a href=" //www.sjfzxm.com/news/index_c.asp "> channel < /a > king" and "winning the terminal" today, the former "agent mode", which is the first choice for most shoe and clothing enterprises to establish distribution channels, can no longer satisfy the needs of enterprises to occupy and control the market.

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< p > at the same time, some "a href=" //www.sjfzxm.com/news/index_c.asp "shoes and clothing enterprises < /a" will start to realize the profit maximization "direct mode" as the main channel for brand terminal expansion.

However, in the market environment where the rents of the stores are rising, the direct operation is largely a contest of capital, which is bound to increase the burden on the enterprises that are in the stage of market expansion.

So choose what kind of terminal promotion mode, or to consider the strategic position of the enterprise.

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< p > > Shanghai a href= "//www.sjfzxm.com/news/index_c.asp" > Wanda Nu < /a > has entered the Chinese market since 2002. It has been focusing on the management and operation of self owned shops for 12 years. The general manager, Ms Hu, said: "the terms of the company are ripe in 2014. Therefore, we officially open the Canadian Alliance. We only accept single stores, do not recruit agents, and reduce all intermediate links!

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"P" Wanda Nu, in the initial stage of its development, adopted the brand affiliate mode, which made the Wanda Nu store spread all over the country.

With the stability and development of the market, in order to maximize the coverage of the blank market, Wanda nadir launched innovative single store franchise mode in Jiangsu, Anhui and Shanghai.

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< p > single store franchisee is an innovative joining mode between agents and direct battalions. On the one hand, it changes the way of cooperation between agents and the head office, evade the complicated links in the intermediary mode, and on the other hand, avoids the financial pressure brought by the direct mode to the general secretary.

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