Quanzhou Shoes Customize Shoes For Consumers Online

< p > < strong > parent, customize a target= "_blank" href= "//www.sjfzxm.com/".

< p > Quanzhou shoes "online customization" marketing mode to observe, do you want to "privately customize" shoes? < /p >

< p > recently, the customized customized footwear is becoming more and more popular.

"We decompose shoes into different modules, and consumers can assemble them at will, and there will be tens of millions of changes."

Yesterday, Dang Qiyuan, general manager of the company, received a telephone interview with reporters at the headquarters in Shanghai.

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< p > AI Ding guest, funded by quotient, only one and a half years on line.

The website has independent factories and its own "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "team, and also develops products with game, animation, film and other companies.

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< p > it is reported that the internationally famous sports shoes brand also has the custom shoes, but the customized shoe cycle is long and the price is more than ten thousand yuan. But the customized shoes for the customers are only 200-300 yuan, and they can be shipped in 7 days.

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< p > for this reason, the party Kai Yuan explained: "big brands generally do not set up production lines for customized shoes, and our consumers can only see the design data and requirements of orders directly through the system if they submit their own shoes picture, and the production line will soon enter the production process."

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< p > < strong > traditional brands have tested water > /strong > /p >

< p > in addition to AI Ding Ke, in Quanzhou, XTEP, 31st, Jordan, PEAK and other traditional sports brands have begun to test the C2B (that is, consumer to enterprise) personalized marketing mode.

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< p > Xiao Lihua, vice president of XTEP (China) Co., Ltd., said recently that the company's electric business department in Xiamen has completed the system test, and the network DIY platform is about to go online.

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< p > "this is a system engineering. For the traditional production shoe enterprises, besides building the platform, we need to reserve suppliers, design teams and materials."

He believes that the pformation of traditional shoes and clothing enterprises from B2C (business to customer) retail form to C2B personalized marketing is an inevitable trend.

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Last October, the online Quanzhou sports brand hall, founded by the Quanzhou footwear industry association, was formally launched. It opened a new chapter in the development of the industry with the help of the Internet platform.

With this platform, the major brands are making efforts to expand new businesses such as online customization while doing well in retailing.

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< p > Huang Xiaojun, general manager of the brand hall operator and Quanzhou net Le Agel Ecommerce Ltd, believes that from abroad, online consumers choose not only well-known brands and < /p >.

Besides P, there are still a large number of luxury goods, which do not like popular things and are difficult to consume luxury goods. They will choose personalized products.

"This part of the commodity audience is slightly narrow, but relatively fixed, and has a large market space."

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< p > according to Huang Xiaojun, the customization of footwear generally refers to the designer's design of shoes for customers according to the type of feet, the size, the state of running while walking, and the fashion trend.

"But subject to cost factors, at present, our enterprises can only meet the needs of basic customization, that is, businesses provide fixed patterns, and consumers fill in color patterns."

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< p > < strong > indicates the direction of industry pformation < /strong > /p >

< p > personalized customization is inseparable from the introduction of flexible production lines.

Flexible production line, that is, the connection of multiple adjustable machine tools and the production line consisting of automatic conveyors.

It relies on computer management and combines various production modes, so as to reduce production costs and make the best use of everything.

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< p > Quanzhou huogu hand Agel Ecommerce Ltd general manager Hu Hui believes that the traditional < a href= "http://xm.sjfzxm.com/" > shoes enterprise < /a > production line is mass production, each style must produce thousands of pieces to achieve < /p >.

< p > cost reduction, while flexible production is based on order to determine production volume, which is essentially different.

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< p > "under the C2B mode, shoes enterprises should have the flexible response ability of the production line, that is, the small batch production capacity, and realize the pformation from" fixed sales "to" selling products ".

Dang Qiyuan believes that in the C2B industry chain, if "C" (that is, consumers) has not reached a certain scale, it will be a severe test for producers, and cost will become the biggest challenge.

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< p > it is understood that at present, in Quanzhou's < a href= "//www.sjfzxm.com/news/index_x.asp" > sports shoes < /a >, few brands have introduced flexible production equipment and entered the trial run stage in the enterprises, such as sports shoes, Jordan sports and so on.

But these enterprises generally believe that "online customization" is only a direction of innovation exploration of Quanzhou shoe enterprises, and the volume is not too much. The traditional B2C is still the mainstream mode of footwear business in the future for a long time.

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< p > Wang Mingjun, Secretary General of Jinjiang E-Commerce Association, said: "traditional shoes and clothing brands are involved in the" online customization "business. At this stage, they may not be able to make profits.

But it helps to narrow the distance between the brand and the consumer, enhance the interaction between consumption and production, and promote the re design and innovation of Quanzhou shoe enterprises.

And these are the direction of industry pformation and upgrading in the future.

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