Domestic Clothing Brands Explore The Potential Of Two Or Three Line Cities

Recently, "clothing" has become a new hot spot in the media. What is the way of China's garment industry? As the only representative of the Asian apparel industry entrepreneurs at the recent Boao Asia Forum "youth leaders Roundtable" forum, the chairman and President of "the city beauty" is the largest fashion underwear enterprise in China. Zheng Yao Nan Express their own judgement: China has quality and brand oriented underwear enterprises promising.

There are many opportunities for development in the underwear industry, but there is a certain crisis in this "beautiful looking" industry. Especially in the two or three or even four line cities in China, the problem of brand competition, serious imitation, serious competition and serious homogenization has led to a decline in profit margins and backlog. Sometimes there are several different brands of lingerie shops on a commercial street, but in addition to the different names of the shops, the style design, display methods, shopping methods and even promotions and promotions of the products are all very high. They do not have the style and characteristics of their own brands. Follow the fashion "Store stores don't have a very good impression. It's hard to form brand loyalty when buying randomly.

With the weakness of the terminal sales in the clothing industry, the development of China's underwear industry is a contention of a hundred schools of thought, and the overall sales volume is showing a rapid growth trend, and has been formed. Ttiumph , Embry Form , ordifen And so on behalf of high-end brands, with "urban beauty" as the representative of the mass underwear brand. In recent years, the high price of high-end products and the vast majority of consumers have formed a depression for the consumption demand of good quality and low price. Zheng Yaonan told reporters that the east gate of Shenzhen is a huge commodity distribution center. In order to find business opportunities, he was here. Squatting "Carefully analyze the shopping characteristics of consumers coming in and out here.

With the help of cheap and honourable quality and one-stop shopping mode, the underwear brand from Shenzhen and Guangzhou began to shop to the national two or three line market in 2006. Its sales volume and number of franchised stores have been increasing rapidly, and the sales volume has reached 4 billion yuan by 2011. By the end of 2012, " Urban beauty There are more than 4800 stores in nearly 1000 cities and towns across the country.