Adidas'S Launch Of MI Originals Is Late Or Coincidence?

In May 28, 2008, in the German town of Herzogenaurach, the birthplace of Adidas, Adidas launched a new series of expression and creativity: miOriginals.

The MiOriginals series is based on the two logo shoes of "clover": Superstar and ZX700, providing customized sneakers services for consumers.

Consumers can visually select the fabric (material) and color of shoes, determine the details of shoelaces, shoes and so on, with different shape elements, so that personalized sneakers can have numerous combinations.

At present, consumers can only experience the customization fun of miOriginal in Original stores in Berlin and New York (Zurich store will follow up in late May), and the miOriginal price based on Superstar and ZX700 shoes is about 110 euros and 130 euros respectively.

But it is worth noting that Beijing, China will be the next destination for miOriginal to land.

Adidas officially announced that the concept of "customization" of the MiOriginals series was launched to commemorate and inherit the "DIY" spirit of AdiDassler, the founder of the brand. In 1920, young AdiDassler made the first two handed sports shoes in Herzogenaurach town.

In fact, sneakers's DIY concept is not new. FTD had a D.I.YShoesRoundUp in May last year.

At that time, the RoundUp was AdidasAdicolor, and DIY was limited to the replacement of shoes color.

And this miOriginals is actually essentially different from NikeID, ConverseOne, RbkCustom and PUMAMongolianshoebbq. Adidas has just launched such a concept that it is "late".

However, the four "predecessors" of miOriginals did not enter the Chinese market except NIkeIDStudio landing in Shanghai at the end of 08 in April.

In other words, for SneakerDIY, Chinese consumers are still more envious and less experienced.

MiOriginals, with the identity of the company's "Olympic partners", killed the Beijing city on the eve of the Olympic Games.

Personal experience, NikeID is still very quiet at the moment, and only after a month.

Is miOrginals late or coincidentally dare not comment on it?

Superstar, ZX700 resume: Supertar series was launched in 1969, is the earliest low-top leather basketball shoes, quickly popular.

In 1970, it began to pform to the classic style sneaker, which emphasizes the sense of design. It has won the love of generations of consumers and continues to this day.

As a running shoe, ZX700 series was released in 1985. It quickly surpassed the "senior" shoes with advanced technology content.

After that, ZX700 pformed into street style and became a popular sneaker shoe.