Amazon Integrates Its Independent Footwear Website Endless Business To Focus On Improving Amazonfashion Experience.

A few days ago, the reporter visited the website home page to check the statement.

The statement said that from September 27th onwards, endless will become part of Amazon/Fashion.

The statement also said that customers will be able to stay in the market from next week.

Buy more brands on main website

, handbags, jewelry, watches and costumes.

In this regard, Amazon spokesman said that the integration of Endless business to the main website aims to focus on improving the AmazonFashion experience.

Du Yanhong, a retail researcher at CIC, told reporters that endless has been performing mediocre. In order to increase sales of various products, Amazon has integrated it to the main web page to gain more customers' browsing. At the same time, this business integration has expanded the category of sub Mason main network and will increase more profit points.

"Endless website traffic is relatively small, the operation needs independent team input, efficiency is not high, optimize the structure is the main reason."

Lu Zhenwang, an electricity supplier, said.

Endless was founded in 2007. Its main business is

And handbags.

So far, the fashion products sold in the website include men's shoes, handbags, jewelry, watches and other accessories.

"At that time, it was launched to compete with the Zappos footwear website, and Amazon also believes that making shoes websites is an opportunity."

Lu Zhenwang told reporters that in the case of fewer varieties, the operation of the website is not very good. "Independent group operation is not as good as going directly to Amazon's main network platform. After the acquisition of Zappos by Amazon, the value of this independent website is not great."

Analysys International analyst

It is believed that although the US electricity providers do better in terms of service innovation and product differentiation, the price and the price are also important for customers to recognize. Besides, vertical products are not able to compete with the comprehensive electricity supplier of the large platform.

It is reported that integration of endless is part of Amazon's plan to further enter the fashion and clothing industry this year.

According to insiders, Amazon's biggest competitor, eBay, has been growing rapidly in fashion business in recent years.

In this regard, Chen Shousong believes that eBay and Amazon belong to the two mode, and the comparison between the two is somewhat far fetched.

Amazon's two other fashion websites, Zappos and Shopbop, are still operating independently.

For the rest of the independent website will be merged into the Amazon's main website, Lu Zhenwang believes that "the main point is to see the value of vertical websites, and at present, the two operations are not bad."