Whether Wenzhou Shoe Industry Should Buy International Brands

Whether Wenzhou enterprises can "borrow the ship to go to sea" or "lend the card to go out the street"? This problem has always been short of brands, especially the lack of international brands.

Some say optimism.

A local official's speech is very representative. "We can quickly internationalize the market after merger, acquisition or reorganization. If some enterprises go global, they will not be able to achieve brand recognition in 100 years."

Some governments have even claimed that if they buy overseas brands, the government will reward 150 thousand yuan! This agitation is really exciting. If a company can afford to pay a fee, it can rapidly improve the market awareness of the enterprises, especially the reputation of overseas markets. In the view of many enterprises, this business is worth taking risks.

But as a Wenzhou businessman said, "it's not as simple as buying a house."

It is very likely that if the brand name panic buying is handled carelessly, it will become the "poison" of the enterprise collapse as well as the "diversification" of the year.

What can China's private enterprises understand that the foreign enterprises are not well managed and the enterprises themselves are not well understood? What can they do to improve their operation?

The person in charge told a lot of Wen's words.

Wen enterprises are gradually growing up in small family shops, but lack of experience in brand maintenance, and lack of brand names.

But is this road really impossible? Unless the world no longer needs to walk.

As Wen said, whether to buy overseas brands or choose what kind of overseas brands depends on their own business and business philosophy.

Only when we have a correct assessment of our corporate culture, product positioning, management capabilities, and business strategies, we can do things in a right way, think twice and prepare for it.