"Double Eleven" Shoe Enterprises Innovate Marketing To Deal With Group Buying Pressure

This year, affected by the downturn of the international economic situation, a large number of foreign shoe enterprises are fighting for the domestic market, and the domestic market is facing enormous pressure.

Under this situation, many shoe companies have changed their marketing strategies and innovative marketing channels. Some shoe companies have adopted the popular group buying mode nowadays to ease sales pressure.

Recently, the company has broken the business model of shopping mall and franchised stores, set up the group buying department, established cooperative relations with several large enterprises and institutions, and hopes to create a high-end brand position in the leather shoes industry by developing the group's high-end consumer market.

As a famous brand in the whole country, "corse" is the only male shoe enterprise in the western region that has been awarded the title of "Chinese leather shoes". Now it chooses the development group's consumption as the starting point.

Guo Chunlin, general manager of the company, believes that most of the shoes supplied by the suppliers in Chongqing market are 100-200 yuan, while the high-end footwear market with more than 300 yuan is still a blank area.

With the maturity of the overall image of the enterprise, the market demand for high-end customized shoes will be greatly improved.

According to Guo Chunlin, although the group customization accounts for less than 10% of the business volume of the company, he is confident that the proportion of high-end shoe making business will increase to 30% in 3 years.