Fujian'S Leisure Wear Positioning Test &Nbsp; Many Brands Have Fallen.

In the new season

"Wait and see, the window period of fashion and leisure is five years, but in two or three years, there will be a batch of first fall."

Two years ago, when a fashion and leisure industry started to rise, an industry insider predicted.

Now, two years have just passed, and indeed a group of enterprises "take the lead".

Two years ago, garment manufacturers in Fujian men's wear areas began to concentrate on the emerging sector of fashion and leisure.

In this land of mythical rise of business casual men's wear, fashion casual men wear new hope for the development of Fujian style clothing.

Two years ago, with the market competition becoming hotter, some fashion and leisure brands continued to rush ahead, but some were already overwhelmed.

Where is the success of the fashion leisure brand with the ability to continue to work hard?

Using design sense to "bend" beyond

Whether it's a city fashion or a tide card, it's a product.

Frankly speaking, among these elements, "product" is indeed the weakest link of enterprises in Fujian.

Even before business and leisure, most of the routes are built up by terminal channels, and then slowly improve products.

Consumers of fashion and leisure are hard to "wait on". They want brands to be "fast fashion". They need more money, they need to be "wet", and the quality of products is better. Otherwise, they are also tasteless.

This is very difficult for enterprises. "More money and less quantity" is indeed a hard nut to crack.

Their fashion and leisure brands are just starting up. There are not many terminals, but products can not reach a certain quantity. Most suppliers are unwilling to cooperate.

In fact, if enterprises are willing to give enough profits, they will not be unable to find suppliers to produce good quality and small batch products. However, in order to reduce the cost of individual products, more enterprises will rather produce more quality products and turn them into stocks, and they will not want to open up profits to find suppliers.

The responsible person of Wolfgang fashion brand, which has worked with many fashion and leisure brands, has revealed such a situation.

This has led to the fact that most of the Fujian style clothing is somewhat "deficient in quality" in the minds of consumers.

If the quality of the clothing is needed to catch up with the brands of Jiangsu and Zhejiang, it may be another way to turn to the sense of design.

Because of the importance of design, it is very obvious in fashion and leisure.

The pursuit of sense of design in fashion and leisure will go far beyond other categories.

This is an opportunity for fashion and leisure products. "

Ding Geng, President of mascanini, bluntly said.

How to make use of fashion and leisure brands

The emphasis on design has been gradually accepted by many min schools.

In the coming season of clothing ordering, some people are busy and worried.

Journalists in the industry have been informed that in fashion and leisure, which has been generally favored, clothing companies in Quanzhou "have not yet been launched, have fallen off", can not open the order.

Because the early positioning and development path planning is not clear, these enterprises have to face up to the stock market, but are completely destroyed. They are faced with a series of "unbearable weight".