Europe And The United States Are The First Line Brands To Play The Same Card.

Recently, every major line in Europe and America.

There is strong data showing that the global children's luxury market has been worth tens of billions of dollars and is growing at an annual rate of ten percent.

Smart businessmen even put forward a very attractive slogan: "for luxury goods, no user is too young!"

When the economy is sluggish and the high-end consumer market is shrinking, luxury brands find a breakthrough and turn to the children market.

What kind of people's pockets are these luxury brand children's clothes aimed at?

In fact, children's wear market has always been a big figure.

From Dior, Burberry to Ralph Lauren and Mark Jacob, they have been designing Mini fashions for many years.

Among them, Burberry children's wear is especially mature.

Even if the economy has been depressed for two years, the purchasing power of luxury goods has been decreasing year by year, but the investment in the upper reaches of the society has never been reduced. This makes more and more fashion brands start to focus on children's clothing and children's products.

It is learnt that fashion and accessories brand Celine is also brewing a children's wear line.

In addition, the brands and designers who have been working hard for many years in the children's wear industry are constantly promoting their children's wear lines with new tricks. For example, Ralph Lauren is marketing children's stories on the Internet in autumn and winter this year.

Many sociologists and fashions are keen to analyze the causes of the trend and draw the same conclusion that parents do not want their children to lose at the starting line.

These purchasing power parents are themselves the target consumers of luxury goods, and now they prefer to spend money on their children.

"I don't think this is a sudden trend. After all, the market of the luxury children's wear industry has been growing for the past 10 years," said the fashion director of Junior, the world famous child care magazine.

And in the children's clothing industry, the gift potential is very huge.

This explains why so many luxury brands continue to "encroach on" children's clothing industry.

Sophie, the founder of the famous online luxury store "baby", agrees with this view: "at present, the trend of luxury gifts as children's gifts is becoming more and more obvious.

They want to show how special their gifts are.

Whether it is for personal use or delivery, beautiful brand children's clothing is always good and popular.

Of course, apart from being beautiful, luxurious children's clothing is another reason for rich families.

Children always like to put their clothes or shoes in their mouths. For safety reasons, people prefer to buy expensive things.

Cashmere garments, safety materials and customized shoes are the most popular products in the top class children's wear.

Sophie said: "cashmere is no doubt the most recent trend of children's fashion.

On our website, cashmere children's clothing is far ahead of sales.