Guangdong Shoe Enterprises Create "Shoes Regional Brand" To Promote Pformation And Upgrading

February 25th hearing for the footwear industry, "China Shoes Capital", "China's western shoes capital", "China"

Guangdong is China and even the world's shoe manufacturing, design, research and development, sales and trade major city, many international brand footwear industry, luggage and clothing enterprises have set up a base camp in Guangzhou.

At present, the labor intensive industries in Guangdong, such as shoes and other industries, have been clearly classified as industrial pfer or upgrading and pformation projects. How will Guangdong footwear industry pform and upgrade in the future? Some professionals believe that the promotion of footwear regional brand is one of the feasible ways to upgrade and pform Guangdong footwear industry.

Huidong county and Heshan city of Guangdong province respectively have the title of "Chinese women's shoes production base" and "China's men's shoes production base". After years of development, the footwear industry has already begun to take shape, and the brand construction has achieved certain results, winning the praise and recognition of the local government and industry.

Today, there is good news from the traditional export shoe industry, the South China Sea. At the end of November last year, the collective trademark of Nanhai Ping Zhou footwear, which was declared by the Ping Zhou Footwear Association, was registered successfully by the Trademark Bureau of the State Administration for Industry and commerce. This is the third collective trademark registered successfully by the South China Sea after the collective trademark of Nanhai Jinsha hardware and Ping Zhou jade articles. It is understood that the shoe industry in Nanhai originated from Ping Zhou in the 70s and 80s of last century, including shoe making, shoe material, shoe machine and other sub sectors.

Up to now, there are more than 600 footwear enterprises in Ping Zhou. They produce 200 million pairs of shoes each year, and the output value is about 5 billion yuan, accounting for 1/10 of the total footwear industry in the province.

In recent years, with the development of the shoe industry of Ping Zhou, the shoe industry has changed from the original single OEM mode to the mode of processing, production and sales. Entrepreneurs have advanced towards the goal of "world famous brand Ping Zhou".

At this time, trademark strategy has become the top priority. Building a famous brand and promoting the strong rise of regional brand has become an important way to further develop and upgrade the industry.

In fact, this is the innovation of the South China Sea footwear industry entrepreneurs from passive to active in the environment of the shoe market.

The two session of the Guangdong foreign investment enterprise products (domestic sale) Fair is intended to enable more enterprises and consumer markets to benefit from each other through a group activity.

At present, the footwear industry in the Pearl River Delta region of Guangdong still has strong strength and superiority. However, whether the scenery can remain in the future is still uncertain. At present, we see that shoe manufacturers in Jiangsu, Zhejiang, Fujian and other regions, which have already made a great impact on the regional brand effect, have gradually embarked on the road of production and marketing integration.

Admittedly, the footwear industry in Guangdong is of a higher level, but it is still a foundry. It is not a real employer. Do we need to seriously consider and compare the shoe industry and the shoe industry in the future?

The new year has arrived. It is unrealistic for the shoe companies to assess the situation and not expect the relevant government departments to give full support and cooperation.

Historically, governments that have been able to give support have already given them, such as Jiangsu, Zhejiang and Fujian.

The footwear industry in Guangdong needs to work together to formulate reasonable goals, make achievements, and then bargain with the government. It is very likely that the government departments will pay attention to them, such as Jiangmen's luggage and footwear industry and Heshan Footwear Association.