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Department Stores Sell Millions To Prepare Valentine'S Day &Nbsp; Attract Gold Or Nearly Billion.

2011/2/14 11:39:00 69

Department store

Business Valentine's day moves to attract lovers consumption

In order to attract couples to spend, Hongkong is large.

Market

The department store has spent millions of yuan to promote and publicize, adding a lot of romantic arrangements to become the best place for lovers to take photographs.

Lovers in love can remember good memories on Valentine's day, spend money on gifts, and arrange a sweet dinner for the holidays. Valentine's day can never be ignored.

To attract lovers

consumption

Hongkong's major shopping malls have been "making moves".

There are shopping malls to create romantic scenes, with cherry trees blooming everywhere as a soliciting, sending out a double Japanese Kyoto cherry appreciation troupe and so on, so that the crowd and consumption will be pushed to the peak. There are also shopping malls playing "love cards" so that lovers can send sweet sentences to each other on the large LED display screen.

There are group estimates that on the eve and weekends of the 12 shopping malls, the total number of people in the 10% shopping malls will increase by 10% to 3 million 900 thousand, and the total turnover will increase by 15%.

Square consumption to send 3000 yuan black truffle banquet

Valentine's Day is coming again. Thanks to the good performance of Hongkong's economy last year, many enterprises have already issued double grain and bonus. The market expects that this Valentine's day market will have an ideal performance.

Large shopping malls in Hongkong have also focused on business opportunities and invested huge sums of money in arranging and offering concessions. The new City Plaza in shatin city, with its theme of cherry blossoms symbolizing love and hope, has made the mall into a cherry blossom garden, giving lovers a bath in the romantic atmosphere of cherry blossoms.

In order to attract lovers, a series of activities and promotions will be launched, including the double black truffle century sweet feast, hotel star Cherry Blossom theme massage, or the grand prize draw to win the total value of 80 thousand yuan for the 3000 day Kyoto 4 night appreciation of cherry blossoms from March 14th to March 14th.

12 shopping malls rose 10% to 3 million 900 thousand.

Lin Jiaqiang, general manager of Sun Hung Kai estate agency rental department, said that the promotion fee of New Town Plaza this year increased by 30% to 2 million 500 thousand yuan compared with the previous year, which helped stimulate the market and the business volume increased by 10% and 15% respectively. Among them, restaurant vendors, clothing accessories, beauty cosmetics, audio-visual appliances and jewellery watch business performed more prominently, with an expected per capita consumption of up to 3500 yuan or more.

The 12 shopping malls in New Territories estimated that the total turnover will increase by 15% to 86 million yuan on the eve of the Valentine's day and on weekends (from 12 to 14 February), and the total passenger flow will rise 10% to 3 million 900 thousand.

Repelling 4 million pushing sweet "honey" and "crab" for preferential treatment

The new Century Square in Mong Kok spent more than 4 million yuan for the promotion of new year and Valentine's day. It also launched Valentine's Day activities featuring "sweet honey" - crab encounter, and launched a restaurant discount with merchants. It also has a luxury honeymoon tour and a lucky draw from Japan.

The shopping mall is expected to be most popular with cosmetics, jewelry women's clothes and catering merchants during Valentine's day, with the annual rise of 10 to 12% and 40% to 3500 yuan per person.

Tsim Sha Tsui "The ONE" held "Sky Messenger air honey" activities, so that lovers on Valentine's day that night, "love language" in the shopping mall top LED display, while shopping malls will donate 10 yuan for each applicant to the "Hongkong public welfare fund" for charitable purposes.