Transformation Of Garment Industry To Knowledge Intensive Industry
On the first day of the three phase, the Guangzhou group concluded a turnover of US $36 million 276 thousand and 300, an increase of 8.63% over the previous year. Textile and clothing are the three key exhibitions. With the increase of labor costs, the increase of raw material prices and the intensification of homogenization competition pressure, the comparative advantage of China's textile and garment industry has been shrinking and the profit margins are limited. All these push Guangzhou enterprises to seek innovation and change from traditional labor intensive to knowledge intensive industries.
设计之变
The Guangzhou jeans group's jeans product is the focus of the group's development this year.
They use the concept of tailoring tailored garments, which not only cuts the props directly to the booth, but also asks the designers to sit directly to the customers to communicate directly with the customers, so that the customers can get a deeper understanding of their design concepts and research process, and attract high-end consumers to buy.
The head of children's clothing booth of Guangzhou textile import and Export Co., Ltd. said that clothing design rarely applied for patent or appearance protection, and the biggest protection was constant change.
In addition to continuing the tradition of diversified design, this year they have highlighted the use of high grade fabrics such as coloured cloth and so on. At the same time, they have integrated design elements from different countries and regions. For example, in the children's clothing jacket sold to the United States, the star image elements of the American flag are applied to the lining, cuffs or neckline design, which are very popular among American customers.
Change of concept
Guangzhou textile industry and trade enterprise group has participated in the brand exhibition activities held by the general assembly for three consecutive years.
On the basis of the display of new products, this year's brand exhibition activities have made bold breakthroughs, focusing on the whole industry chain integration resources of the group.
The modern style of LADYGAGA faction, the noble elegance of Audrey Hepburn, and the national wind of Bohemia...
A variety of styles and different trends on the stage of collision, the interpretation of the international metropolis of Guangzhou unique fashion charm.
理念之变
Under the environment of global advocacy of low carbon and green environment, the clothing industry has also adapted to this trend.
The person in charge of environmental protection and comfort has become the mainstream of the garment industry. All underwear production in the company is strictly in accordance with the European REACH standard. The fabric selection is biased towards the use of natural fabrics such as pure cotton and plant fibers, which are soft and breathable. Dyeing and printing also focus on the use of environmentally-friendly dyes to reduce the damage of toxic substances. This ensures the quality of the products and strengthens the confidence of the customers in Guangzhou.
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