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Chengdu Creates High Priced Women'S Shoes &Nbsp, A Pair Of Nearly 10000 Yuan.

2010/3/18 11:20:00 52

Under the brand strategy promoted by Chengdu and Wuhou District, Chengdu footwear industry has actively changed the way of economic growth, and has embarked on the brand development path to enter the high-end industry through technological innovation.

In March 17th, the reporter learned from Wuhou District that the Chinese women's shoes brand shoes enterprise Chengdu AI min leather products Co., Ltd. opened the Sheme high-end shoes store in Beijing Huamao center. Its most expensive pair of shoes sold at a high price of nearly $10000. This is also the most expensive Chengdu made women's shoes, marking an important step in building famous women's shoes in Chengdu.


Xu Yong, vice president of China Light Industry Federation and honorary president of China Leather Association, attended the opening ceremony of the high-end brand Sheme Beijing store of China Women's shoes city.

In his view, Sheme shoes are national brands with independent intellectual property rights. They are the artistic embodiment of Chinese traditional exquisite shoemaking technology, the design concept of their teams and the fashion design concepts of Italy and France. They will play a leading role in realizing the process of making China to China. The Sheme brand will become the representative of China's luxury shoes brand.


High priced women's shoes become a new business card in Chengdu


It is understood that Sheme brand shoes originate from famous handwriting, which continues the exquisite handcraft of Chengdu. It is jointly built by famous shoe manufacturer Chengdu AI min leather products Co., Ltd and famous international designers in China. Its flagship store was settled in Tongzi's Lin Bei Road in Chengdu in March 25th last year.


"Chengdu is the capital of culture. Chengdu women's shoes will carry the regional culture with long origin and take the lead in the international and domestic mainstream footwear trade market."

Liu Qiongying, chairman of Chengdu AI min leather products Co., Ltd., confidently told reporters that the introduction of world-class research and development technology will combine Chengdu manufacturing with Chengdu culture. Chengdu women's shoes will become the city card of Chengdu.

The raw materials of Sheme women's shoes come from France, Italy and other countries, which are specialized in providing brand services for women's shoes in the world. Their designers are top designers in France and Italy. The chief designer has worked as a designer for Chloe, Fendi, Kenzo, Brioni and other internationally renowned women's shoes brands.


Create art on foot


Chengdu shoe enterprises changed the traditional trade model which was the main export. The high end female shoe brand Sheme made its debut in Beijing China Trade Center and opened the important prelude to the famous brand of Chengdu women's shoes.


"To create Sheme brand women's shoes, let women's shoes become works of art on foot."

Relevant responsible person told reporters, nearly 10000 yuan of a limited edition of Sheme brand women's shoes use Italy's sheep's velvet material, inlaid with luxurious SWAROVSKI drill, after accurate computer typesetting, all hand models are divided into batches of mosaic drill, after 3 batch hot pressing and multiple processes to complete the limited edition women's shoes.


"The lowest price of a pair of Sheme women's shoes is 2000 yuan, the most expensive one is priced at nearly 10000 yuan, which opens the way for women's shoes to enter the luxury market in Chengdu."

A shoe manufacturer in Chengdu told reporters that Sheme brand shoes are located in Beijing Huamao center. This is a rare opportunity for Chengdu to build women's shoes in line with international fashion brands and high-end hand made shoes. It will improve the public's impression of Chengdu women's shoes and help Chengdu build women's shoes into the international mainstream footwear market.

It is understood that the Beijing Huacao center is known as the world business circle, and Huamao business circle has gathered more than 1000 international famous brands, and is the front position for brand enterprises to enter the international market.


 
 
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