Jinjiang Shoe Industry To Speed Up Integration And Upgrading

Coping with RMB appreciation and financing difficulties

In 2008, it was a difficult year for Jinjiang shoemaking industry. Some factors such as the appreciation of RMB, the price of raw materials, the increase of the cost of labor, the tightening of the silver root made some small and medium-sized enterprises in trouble, and some brand enterprises could cope with it.

Market competition, big fish eating small fish game rules will speed up the industry's shuffling efforts. In the struggle of some enterprises, it will also be an opportunity for pformation and upgrading of the whole industry.

From the trend of the footwear industry in the global industrial pfer, when the shoe industry moved to Japan and Korea, Italy only retained a few branded brands. From Japan and Korea to our Taiwan region, South Korea only retained the finest shoe models; but when the shoe industry in Taiwan moved to the mainland, Taiwan did not even have its brands, only a large number of shoe manufacturers.

Therefore, in the industry, industrial pfer is an inevitable rule of economic development.

In 2007, Fujian's equipment manufacturing industry base settled in Jinjiang, with strong footwear industry cluster and support from many shoe brands. Jinjiang will become the fertile ground for the development of shoemaking machinery.

At present, well-known shoe makers in Italy and other countries and Taiwan have taken aim at the shoe machine industry in Jinjiang.

Jinjiang has great advantages in developing the upstream industry of footwear industry.

Financing difficulty is a big problem for Jinjiang shoe enterprises.

In this regard, some well-known shoe companies in Jinjiang have made bigger and stronger enterprises by seeking listing.

There is a very figurative metaphor. Listing is like pole vault. Before jumping, it can only jump 2 meters, and pole vaulting can jump 5 meters or farther.

Anta, which has successfully listed in Hongkong, has begun to challenge international brands with great ambitions. They set their medium-term goals as the "double first" brand and the top ten sporting goods companies in the global market.

Listed companies can also invest more capital in technological innovation and product development, and increase the added value of products.

Now some enterprises produce shoes that can be sold for more than 600 yuan, and the increase of profits can well deal with the rising cost of production.

The reporter understands, at present, 3 shoe making enterprises in Jinjiang are listed at home and abroad, and many enterprises have entered the countdown on the market.

Compared with big enterprises, some SMEs face more difficulties.

Besides financing, it is difficult for small and medium-sized enterprises to cope with rising costs by improving the added value of products.

Moreover, SMEs in Jinjiang mostly do foreign trade, and the external environment is more severe.

In this regard, the Jinjiang municipal government also tried many ways. In June 20th, the Company limited by guarantee of Jinjiang was set up, relying on the guarantee institutions established by the brand enterprises, focusing on providing financing guarantee services for SMEs, upstream suppliers and other partners of their brand chain processing.

While solving the financing difficulties of small and medium-sized enterprises, the government also hopes to guide the pformation of small and medium-sized enterprises, and provide processing services for local brand enterprises.

Small and medium-sized enterprises are processing for leading enterprises, leading enterprises provide financing guarantee for small and medium-sized enterprises, and share risks through joint ventures.