We Are Serious About Public Welfare: Yin Man Joins Jingdong'S Spring Festival Care Action To Warm The Wanderers Home.
Every Spring Festival approaching, returning home for the Spring Festival is the most important thing for every Chinese heart.
Statistics show that during the Spring Festival of 2019, the national railways, roads, waterways and civil aviation sent 2 billion 980 million passengers. Behind the huge travel volume, there are still many people who are unable to set foot on the way home because of ticket and economic problems.
On the eve of the Spring Festival in 2020, Jingdong Logistics Start the "Beijing heart for you to send love home" Spring Festival public welfare care action, Hui Mei Group's brand Nim man actively participated in the Jingdong public service, Tencent big Guangdong network, Dongpeng special drink, real kungfu, Pepsi Cola and other enterprises, together for the builders of Guangzhou, the students and the guardian of the Spring Festival to send love and care, with love to build the road home.
X Jingdong's action in Spring Festival
Sponsoring 200 thousand yuan materials Inman Help the wanderer go home
According to the China Railway Corporation, the Spring Festival in 2020 began in January 10th and ended in February 18th, a total of 40 days. Among them, the Guangzhou Railway Station in Guangdong is expected to send 3 million 170 thousand passengers during the Spring Festival. The peak period of passenger traffic is expected to be concentrated from January 19th to 21, with the peak time reaching 140 thousand passengers.
As the focus of Spring Festival transportation, how to buy home return tickets is still the most concerned problem. This year, "Jingxin sent you home for love" charity project continues the past form, opened the love train and bus, free transportation of people in the broad struggle to return home safely.
Love bus
As one of the partners of this public welfare action, Yin man has provided nearly 200 thousand yuan of material sponsorship, including a series of warm winter products such as scarves and hats, covering many white-collar workers, migrant workers, students, volunteers and so on.
It is learned that these materials will be distributed to the hands of "Jingxin for you to send love home" by warm heart package, which reflects the brand spirit of "love, love home and love nature", reflecting the tolerance and warmth of Guangzhou.
Warm heart package
Emann sponsored materials
Small action creates great warmth, Hui Mei Group's public interest.
Since its establishment, the Hui Mei Group has been holding a public interest and giving back to society continuously.
This year, the group's brand, Yin man, took part in many activities such as "still have you, love for life" charity sale, "don't dress up, see the future", explore the fashion show and many other activities, and help others with practical actions.
X: "don't pretend to see the future." the body explores fashion shows.
Initiated by Yin man, the "clothing rebirth" old clothes recycling environmental protection action has also entered the universities, kindergartens and communities many times this year. By the end of 2019, over 50 tons of old clothes had been accumulated.
Clothes come back to kindergarten
The group's brand lives on the left and always pays attention to traditional crafts. This year, it joined not only the Design Alliance for poverty alleviation, but also through "non heritage + fashion +". Online retailers The "poverty alleviation" mode helps poor people increase their income, and initiatively launched the "Guangdong non heritage fashion beauty discovery program", and set up "Guangdong clothing intangible heritage research and development base".
Thanks to many years of insistence, in November this year, living in the left brand founder Lin Qi, also won the 2019 "China Textile heritage Promotion Ambassador" title.
Living in Zuo Lin Qi, "ambassador of China Textile heritage promotion" (right four)
Hui Mei Group Fang Jianhua, chairman of the board, stressed more than once: "how big is the value of an enterprise to the society and how big the business can be." We also believe that a company with a sense of social responsibility can win the recognition and respect of the whole society.
Public welfare is boundless and love is silent. In 2020, we continued to act.
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